As a part of the Father’s Day campaign, I created a series of engaging social media posts tailored to Facebook and Instagram. Each post was designed to spotlight upcoming drops, drive preorders, and maintain community excitement throughout the month. I balanced informative content with brand personality, using emojis, punchy captions, and timely reminders to match the attention span and humor of the store’s audience. This was part of a larger campaign that included a mailer and other digital marketing work to streamline posting.
| Post Copy | Description of visual media |
| What’s your most tilting matchup in the current MTG meta? 👇 MTG #MagicTheGathering #MTGMemes #TradingCardGames #TTRPGHumor #MTGCommunity #BoardGameHumor #TabletopGames #CardGameContent | Capcut of the various faces you make when you see different MTG decks come out. Use dog/cat meme faces with MTG background. |
| You should absolutely build a Lorcana deck based on your toxic type. Which villain are you obsessed with? 👇 Lorcana #DisneyVillains #CardGameHumor #DisneyAdults #TCGContent #LorcanaDecks #ReignOfJafar #RedFlagsEverywhere #VillainEra #LorcanaTikTok | Capcut: What your favorite Disney villain says about your “type” (Jafar, Gaston, Snow White’s Stepmom, Shan Yu) |
| 🎲✨ Every dad could use a maker’s space—especially the ones obsessed with tabletop games. Contain the chaos of deck-building, dice-rolling, and figure-painting with a simple, budget-friendly setup: 🪑 A desk for creative sprawl 📚 A shelf for decks, paints & figures 💡 A good lamp = game-changer Turn a small corner into a big win for Father’s Day (or any day). Tag someone who needs a corner like this 🔧 MakersSpace #TabletopGaming #FatherDayGiftIdeas #Warhammer #MagicTheGathering #Lorcana #GamerDad #NerdyGiftGuide #MiniPainting #CardGames | Photo of an ideal aesthetic maker space |
| Father’s Day is around the corner! If you’re struggling to find the perfect gift for the nerdy dad in your life, come talk to a Mana & Mischief game expert. We’re happy to help find just what the dad in your life needs to support his love for gaming. | Photo: Team standing together in store, wearing brand tees, smiling. |
How I Brought Them Value:
- Platform-specific copywriting optimized for engagement
- Cohesive campaign voice across mailer and socials
- Strategic use of emojis, formatting, and hooks to improve reach
- Promotional alignment with product drop timelines and store events
- Scheduled release plan to build anticipation leading up to each date
Lauren Logan: Content Writer 
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